About Us

ela is an athleisure brand dedicated to empowering women through high-quality, stylish, and functional apparel. We take pride in our signature flared yoga pants, crafted with premium Lycra fabric, to create clothing that seamlessly transitions from the yoga mat to the city streets.

We believe that every woman deserves to feel confident and supported - whether she’s perfecting her tree pose or meeting
friends for a casual brunch. Inspired by the energy and diversity of modern urban life, we set out to design garments that combine functionality, comfort, and timeless elegance.

Our Mission

At ela, our mission is to inspire and enable women to embrace an active live without compromising on style or sustainability.
We strive to craft athleisure pieces that offer superior fit and unwavering comfort, reminding you that feeling good and looking good can go hand-in-hand.
By investing in high-performance materials, like our ultra-stretchy Nylon-Lycra blend, we ensure our garments celebrates every body shape, every personal goal, and every unique journey.

Our Craftsmanship

We’re passionate about every detail—from the precise cuts that highlight your natural curves to the durable stitching that stands up to repeated wear.
COATS sewing threads were used for exceptional durability, ensuring each piece maintains its perfect shape, wear after wear.
Our high-grade fabric offers both flexibility and support, ensuring each piece feels comfortable and performs beautifully, day in and day out.

Sustainability

At ela, style and sustainability go hand in hand. From responsibly sourced, recyclable fabric blends to Eco-friendly CPE packaging and paper labels, our commitment to sustainability runs through every stage in design, production, and distribution.
We constantly refine our processes to minimise waste, explore greener shipping methods, and reduce our carbon footprint to obtain a healthier future for our shared world.